For years, brands have been obsessed with their products and services. They have based all their communication strategies on praising the multiple benefits of what they offer, and that no longer works.
Today, the rules of the game have changed. Now the consumer is at the center of everything and brands must learn to connect with them. To build and communicate a story, your own story, that manages to Persuade, Seduce and Excite.
At La Santa Pepa we identify what makes your brand different, unique and memorable, we analyze where your audience is, what they need and what they are interested in and, finally, we define the necessary strategy to reach them and get the results you expect.
Social media and community management
We manage the day-to-day management of your social media profiles. We take care of the communication with your followers and the publication of all the content generated by your brand. We build a social strategy that allows you to generate a solid and lasting relationship with your audience.
We design strategies for your project, brand or organization to carry out digital marketing actions through the different social networks that exist. We conduct an internal digital audit and identify where you and your competitors currently stand. We establish clear objectives according to your needs (generate brand awareness, increase traffic, achieve an increase in conversion or loyalty to customers who already know you) and, from here, we create a planning of actions and content to achieve the objectives set out in the previous phase All this, coupled with a process of digital analytics that will allow us to know if the results are in line with the expectations generated.
DELEGATED SHOW PRODUCTION
At Santa Pepa, we carry out semester and annual content planning. According to the digital strategy of your project, brand or organization, we design an action and content plan that adapts to your needs and aims to achieve your goals. We will follow the schedule foreseen in our follow-up sessions and create the planned content in an effective, creative and practical way.
Any project, brand or organization has certain objectives within the digital environment: gain visibility and notoriety, generate traffic to its website, blog or digital platform, generate engagement with its audience, a conversion action or even build customer loyalty so that it remains so for a long time.
To achieve any of these objectives, it is BASIC to establish a good analytics plan for all the data generated by the company. of all the data that is generated from from from the actions that are undertaken. In this way, we will be able to identify key optimization points and, through the creation of a scorecard, we will be able to explain how to act within the digital environment so that the results obtained are the best possible. you expect.
Mentoring and training
No matter how well you do a thing, if people don’t know you do it, it’s as if you didn’t do it. It sounds like a tongue twister, but when we launch into the digital world, we often think that, with a website and a few profiles on social networks, everything is already done. Nothing could be further from the truth.
To help people get to know you and, above all, find you when they need and look for something like what your project or brand offers, at La Santa Pepa, we define and apply strategies based on SEO.
The visibility of your project or brand will be increased, thanks to the application of various techniques based on SEO Onpage and Offpage that will position your website in the top positions of the most used search engines.
Branding and storytelling
Today, brands are no longer simply a product or a service, they are that and MUCH MORE. In the new era of communication, brands must clearly define what they exist for, their true identity and their commitment to society. They must inspire and gain the trust of those who are willing to buy what they offer. Thanks to the use of storytelling, at Santa Pepa, we will help you build a strategy that will allow you to identify the key elements of your brand and communicate them both rationally and emotionally with the people you want to connect with. We will create a communicative narrative that allows us to explain why you do what you do, reinforcing your corporate identity wherever you have a presence.
Web design and development
There is no second chance to make a good first impression, and in the digital world, it’s exactly the same. At Santa Pepa, we design and develop websites so that your audience connects with you from the very first moment. In just a few clicks, they will know who you are and what you offer in a creative, fast and efficient way.
One to one consulting
For many of you, the entry into the new digital age may be a paradigm shift from how things worked until recently. For this reason, we offer the possibility of personalized consultancies to know at what point is the digital presence of your project, brand or organization and, in this way, guide you in the direction that allows you to achieve the objectives set.